Visy and seafood producer Tassal have collaborated to introduce new recyclable cardboard boxes for prawns, replacing the conventional expanded polystyrene (EPS) containers. These boxes, locally manufactured at Visy’s Carole Park site in Queensland, contain up to 74% recycled material.
Traditionally, expanded polystyrene, commonly known as Styrofoam, has been the go-to material for transporting prawns. However, due to its limited recyclability and environmental impact, the industry sought more sustainable alternatives. Approximately 100,000 EPS boxes are used annually to deliver prawns to various retailers, seafood markets, and wholesalers.
Adrian Dalgleish, Visy’s executive general manager for Fibre Packaging, highlighted that the new cardboard box design fulfills both sustainability and food safety criteria. He underlined the significance of local manufacturing, emphasizing the retention of manufacturing jobs in Australia by producing recyclable cardboard boxes domestically.
Libby Williams, Tassal’s general manager of Marketing and Innovation, expressed how this initiative aligns with the company’s sustainability objectives. The 10kg cardboard prawn box developed in partnership with Visy not only supports environmental goals but also ensures product freshness and quality for consumers.
Market trials were conducted to guarantee that these cardboard boxes meet the required quality standards for transporting fresh prawns efficiently. The collaboration between Visy and Tassal signifies a step towards a more sustainable packaging solution within the seafood industry.
Industry experts view this shift from EPS to recyclable cardboard boxes as a positive development in the packaging sector. The focus on sustainability and local manufacturing reflects a broader trend in the industry towards environmentally friendly practices and supporting domestic production.
By leveraging recycled materials and optimizing packaging designs, companies like Visy and Tassal are setting a precedent for sustainable packaging solutions that balance functionality, environmental impact, and consumer expectations. This initiative showcases the potential for collaboration between packaging manufacturers and product producers to drive innovation in packaging materials and practices.
As consumer awareness of environmental issues grows, there is a growing demand for sustainable packaging options across various industries. The shift towards recyclable cardboard boxes for prawns demonstrates a proactive approach by companies to address these concerns and align their practices with evolving consumer preferences.
Overall, the partnership between Visy and Tassal to introduce recyclable cardboard boxes for prawns represents a significant step towards sustainable packaging practices in the seafood industry. This initiative not only addresses environmental concerns but also underscores the importance of collaboration and innovation in developing more eco-friendly packaging solutions.
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