Vistar Media, a leading global provider of technology solutions for Out-of-Home (OOH) media, has introduced Programmatic Guaranteed (PG) to revolutionize the way OOH campaigns are bought and sold. This new offering aims to bring predictability and precision to the advertising landscape, combining the confidence of direct deals with the power and flexibility of programmatic buying.
With Programmatic Guaranteed, advertisers can now secure delivery and pricing on select inventory, providing them with the assurance of guaranteed impressions on high-value placements. On the other hand, media owners can benefit from better visibility into demand and stronger budget commitments, particularly during high-demand periods. This development marks a significant milestone in Vistar’s marketplace, as it now supports a comprehensive range of programmatic transaction types—open exchange, private marketplace, and guaranteed—ensuring that every campaign objective can be met.
Lucy Markowitz, SVP & GM, US Marketplace at Vistar Media, emphasizes the importance of certainty in the advertising industry, especially when brands are planning campaigns around critical moments with limited inventory availability. Programmatic Guaranteed enables advertisers and media owners to lock in placements and budgets ahead of time, providing them with the confidence to move forward with their strategies.
What sets Vistar’s Programmatic Guaranteed solution apart is its tailored design for the complexity of OOH advertising. Unlike other offerings, Vistar provides a fully integrated workflow that streamlines execution from start to finish. This includes features such as inventory reservation, automated pacing, and seamless activation, ensuring that campaigns deliver smoothly and as expected.
Historically, advertisers had to choose between flexibility and certainty when planning campaigns. Vistar’s Programmatic Guaranteed offering eliminates this tradeoff by providing guaranteed outcomes, streamlined execution, and strategic precision. Advertisers can secure guaranteed impressions on high-value inventory, activate campaigns directly through Vistar’s DSP, and confidently plan around key events or short-flight campaigns with reserved placements.
Programmatic Guaranteed is particularly beneficial for campaigns that require confidence, control, and consistency, especially during high-demand periods or critical timing. Common use cases include securing premium inventory for tentpole moments, maximizing share of voice for short-flight campaigns, and executing strategic sponsorships with precision targeting.
Vistar has positioned itself as a trailblazer in the OOH industry, offering a seamless, reliable, and scalable Programmatic Guaranteed solution that benefits both buyers and sellers. By providing the confidence of a direct deal without the operational burden, Vistar is shaping the future of OOH advertising and setting new standards of excellence in the industry.
For more information on how to activate Programmatic Guaranteed and leverage Vistar’s innovative solutions, advertisers and media owners are encouraged to reach out to Vistar Media. With a commitment to driving innovation and delivering measurable results, Vistar Media continues to lead the way in transforming the OOH advertising landscape.
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